Minimum Advertised Price (MAP) Policy
The policy outlined here is the unilateral will of Andreas Bentz Distributors and can be amended at any time without prior notice. Such amendments will be communicated via mail and/or email to all involved stakeholders. This policy serves to protect the investment made by retailer-customers by ensuring profitability in the marketplace.
The Minimum Advertised Price (MAP) governs the resale of products from Andreas Bentz Distributors, a distributor of branded products and supplements and natural health care products. The Minimum Advertised Price is the price set for each Andreas Bentz Distributors product currently available on our Order Form. The Minimum Advertised Price for each product is not subject to negotiation with individual Andreas Bentz Distributors retailer-customers.
The MAP policy applies to the advertised price of every Andreas Bentz Distributors product in any and all media including but not limited to: flyers, coupons, emails, posters, inserts, newspapers, magazines, catalogs, direct mail, Internet, eCommerce, television, and radio.
All retailer-customers purchasing Andreas Bentz Distributors products for the purposes of reselling must be officially qualified, authorized and licensed retailer-customers. This policy applies to all retailer-customers purchasing directly from Andreas Bentz Distributors or through an authorized distributor. Andreas Bentz Distributors retailer-customers agree to assume all liability and responsibility for the resale of products through the internet.
If a retailer-customer fails to comply with the MAP policy, an Andreas Bentz Distributors Representative will notify the retailer-customer via telephone or email of the violation. A suspension may be placed on the retailer-customer’s account until the account in violation of pricing has come into compliance.
If a retailer-customer repeatedly violates the MAP policy, Andreas Bentz Distributors reserves the right to permanently revoke the retailer-customer’s wholesale purchasing privileges. Andreas Bentz Distributors reserves the right to terminate the retailer-customer’s account, in particular instances. A violation of Andreas Bentz Distributors MAP policy will almost always result in the suspension of the retailer-customer’s account. Andreas Bentz Distributors reserves the right to discontinue selling any of its products to any customer who is affiliated with a website that is violating Andreas Bentz Distributorsâ’s MAP policy. A one-time special promotion that is below the Andreas Bentz Distributors MAP policy is possible if: the retailer-customer contacts Andreas Bentz Distributors 2 weeks prior to the promotion, the one-time promotional price, duration, method of publication, and event details are provided in writing, and are approved by an Andreas Bentz Distributors Representative.
Prices may not be concealed below MAP in internet shopping carts by using click-through practices, such as too low to show or add to cart to view price Prices listed in the Andreas Bentz Distributors Order Form are for publicly advertised pricing only. Andreas Bentz Distributors ultimately safeguards the MAP price while the actual sales price can be established at the discretion of the retailer.
Products may never be advertised on internet auction sites such as eBay, Amazon, Beezid, Grabcart, Overstock, or classified ad sites such as Craigslist. If products appear on third party websites from untraceable sources, third party sites are obligated to adhere to the provisions of this policy. This prohibition includes, but is not limited to Amazon, eBay, and similar outlets.
International Restrictions: Products are for distribution in the Canada or United States only. Due to international supplement regulations and policies governing such products, and to protect the integrity and rights of our international distributors, products cannot be shipped internationally.
This policy prohibits the advertising of any volume discount or other promotion that would cause the per unit sales price to be advertised at less than the Andreas Bentz Distributors MAP policy. This does not apply to advertising within a practitioner or natural health retailer’s office or store setting. The practitioner or natural health retailer’s office or store setting is defined as the physical location where patients or customers are medically seen and treated by the licensed health care practitioner, or in store, as approved by Andreas Bentz Distributors.